![Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/03/1469e256-54bd-4f9b-a3b0-99c85908b8f1_a626cedd.jpg)
Why Burberry hired Daniel Lee as its new creative head: the former Bottega Veneta and Celine designer hopes to turn around the British brand's 'lacklustre' sales under outgoing Riccardo Tisci | South
![Daniel Lee is appointed chief creative officer at Burberry, succeeding Riccardo Tisci | Vogue France Daniel Lee is appointed chief creative officer at Burberry, succeeding Riccardo Tisci | Vogue France](https://media.vogue.fr/photos/63340ad19eaed598db77055d/2:3/w_2560%2Cc_limit/2022_07_20_DL_Portrait_02_25_F03_B_FinalRGB_1.jpg)
Daniel Lee is appointed chief creative officer at Burberry, succeeding Riccardo Tisci | Vogue France
![Burberry Confirms Daniel Lee as Chief Creative Officer After Riccardo Tisci's Departure | Tatler Asia Burberry Confirms Daniel Lee as Chief Creative Officer After Riccardo Tisci's Departure | Tatler Asia](https://cdn.tatlerasia.com/tatlerasia/i/2022/09/28161315-untitled-design-54_cover_1120x746.jpg)